8 Signs Your Nonprofit Needs a Website With a Blog
More often than not, talking with nonprofits about using a blog on their website leads to a conversation about capacity and content—and if you have enough of either of them. But there’s also an...
View ArticleWhy and How to Test a Website Form
In my experience, working with website forms is one of a nonprofit marketer’s least favorite tasks. (Or at least in the top 5…) Form builders can be confusing, and things rarely seem to work perfectly...
View ArticleWhat’s the Pandemic Impact on Nonprofits? [REPORTS]
While COVID-19 continues to disrupt life around the world, areas across North America are opening up and facing new challenges. From finding and managing employees to shifting programs and searching...
View Article5 Ways to Launch Your New Website Faster
It’s no secret that nonprofit marketers wear a few too many hats — hats that you probably don’t get to take off to focus all of your attention on a new website. And yet, you jump into a website...
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Website Formatting: The Anatomy of a Well-Designed Nonprofit Web Page
Website formatting is the undercover hero of nonprofit websites. While it can be a bit of a hurdle to get in the swing of things initially, how you format your website content makes a huge difference...
View Article6 Reasons for Low Website Conversion Rates (and How to Fix Them)
You want supporters to take certain specific actions on your website, like joining your email list, donating, registering for an event, or signing up to volunteer. And website conversion rates tell us...
View ArticleMeasuring Awareness: 7 Key Metrics for Website Traffic
If you’ve ever been tasked with “generating buzz,” “creating momentum,” “getting people excited,” or “putting us on the map,” you know that it’s really difficult to both define what that means and...
View Article3 Marketing Channels for New Nonprofits (and How to Use Them)
Marketing a nonprofit can be an intimidating operation to jump into when you’re first getting started. But marketing channels for new nonprofits don’t have to be complicated, and they don’t have to be...
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5 Common Nonprofit Email Newsletter Mistakes to Avoid
It’s 2021, so I’ll go ahead and assume that you’ve heard all about email newsletters and how important they are to a nonprofit. But if you still need a little convincing, research from the Direct...
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7 Ways to Get Visitors to Important Pages Outside of the Main Website Navigation
You want to get visitors to important pages on your website, but not at the expense of a messy, cramped or confusing navigation. While you’ll need to lead people to specific pages in some way, there...
View ArticleYear-End Giving in 2021: 3 Ways to Adjust Your Strategy
Who thought we would be here again? After another difficult year of the pandemic, we’re heading into year-end giving in 2021 with strangely familiar feelings of uncertainty. While you may (or perhaps...
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How to Use Testimonials Effectively on Your Nonprofit Website [EXAMPLES]
It’s no secret that stories and quotes are powerful tools for nonprofit marketers to keep on hand. But learning how to use testimonials on your website effectively is a skill that can get overlooked...
View ArticleFrustrating or Boring Website Design? 7 Ways to Know If Your Org Has a Problem
Not every website needs to be a big investment in flashy design and functionality. But there comes a point when boring website design or a frustrating user experience will push visitors to leave...
View Article4 Ways to Grow Website Traffic for Your Nonprofit in the Long Term
Has your nonprofit’s website traffic flatlined? Working to continuously grow website traffic is an important piece of building awareness for your organization and its mission. Website traffic gets you...
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Peer-to-Peer Fundraising and Your Year-End Giving Campaign
Have you considered promoting your peer-to-peer fundraising efforts as part of your year-end giving campaign? It might just turn out to be your secret weapon for a successful campaign this year. It’s...
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10 Nonprofit Newsletter Ideas and Examples to Save for Later
We’ve written before about how to format your email newsletter, get it opened and build a strategy, but all the trappings and trimmings of a great nonprofit newsletter won’t mean a thing if you don’t...
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Get Involved Pages: Top 5 Nonprofit Examples for Inspiration
Your organization’s Get Involved page is key for just that reason — it’s ability to bring website visitors into your community and get them involved in work that moves your mission forward. And when...
View Article3 Nonprofit Storytelling Examples That Engage Supporters
There’s no shortage of nonprofit storytelling examples in the world. And for good reason. Those who know how to collect, write and share good stories have seen the boost that a healthy dose of empathy...
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SEO Keywords for Nonprofits: 5 Tips for Finding the Right Phrases
Pinpointing the best keyword phrases for your organization is a crucial step to successful search engine optimization (SEO) for your website. Once chosen, your nonprofit can begin optimizing your...
View ArticleWebsite Timeline: How to Launch a New Website in 8 Weeks
Yes, it’s possible to launch a new website with the power to grow your marketing and mission in less than two months. It’s a tight website timeline, especially for a nonprofit marketer working on the...
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